Cookie Policy

Last updated: January 15, 2026

This Cookie Policy explains how FrostHook Fishing ("we", "us", or "our") uses cookies and similar technologies when you visit our website frosthookfishing.com. By using our website, you agree to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how visitors use their site.

Cookies do not contain personally identifiable information on their own, though they may be combined with other data to identify you.

2. Types of Cookies We Use

2.1 Essential / Strictly Necessary Cookies

These cookies are required for the website to function properly. They cannot be disabled in our systems. They include:

• Session cookies: Temporary cookies that expire when you close your browser, used to maintain your session while browsing.
• Preference cookies: Remember your cookie consent choice (e.g., the "fhf_cookies_accepted" cookie stored in localStorage).

2.2 Performance / Analytics Cookies

These cookies collect anonymous information about how visitors use our website — which pages are visited most often, how visitors navigate between pages, and whether visitors encounter error messages. This helps us improve our website. Data collected is aggregated and anonymous.

2.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, personalized features. They may also be used to provide services you have requested, such as watching a video.

2.4 Marketing / Advertising Cookies (Google PPC)

Our website may be discovered through Google Ads (Pay-Per-Click advertising). Google and its partners may use cookies to serve ads based on prior visits to our website or related sites. These cookies help us measure the effectiveness of our advertising campaigns.

Types of advertising-related cookies:

• Google Analytics cookies: Used to analyze website traffic patterns (if implemented).
• Google Ads conversion cookies: Help track whether a user who clicked an ad took a desired action.
• Remarketing cookies: Allow relevant ads to be shown to past website visitors.

3. Cookie Duration

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period (from 30 days to 2 years depending on the cookie's purpose)

4. Third-Party Cookies

Some cookies on our site may be set by third-party services. We use:

• OpenStreetMap: Used for embedding interactive maps on our Contact page. OpenStreetMap may set its own cookies.
• Google Fonts: Used to load custom web fonts. Google may log request data.

We do not control the cookies set by third parties and recommend reviewing their respective privacy and cookie policies.

5. How to Manage Cookies

You have the right to accept or decline cookies. When you first visit our website, a cookie consent banner will appear allowing you to accept or decline non-essential cookies.

You can also control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

Please note that disabling certain cookies may affect the functionality of our website.

6. Do Not Track

Some browsers include a "Do Not Track" feature that signals to websites that you do not want your browsing activity tracked. Our website currently does not respond to DNT signals, but you can use the cookie settings described above to manage your preferences.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. We will notify you of significant changes by updating the date at the top of this page.

8. Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

• Email: supp@frosthookfishing.com
• Phone: +1 (715) 356-4820
• Address: Lake Tomahawk Marina, 4628 Main St, Lake Tomahawk, WI 54539, USA